When it comes to a question of channel marketing strategy, in these days of relying solely on word of mouth are over. It has to be implemented with a new generation strategy which will give a visible result
The rise of social networks and sophisticated digital marketing platforms has rewritten the channel marketing strategy rules, even for those of technology solution providers that still haven’t created a formal marketing plan. Increasingly, businesses are shaping their opinions about their various technology options long before an IT services firm ever makes contact with a decision-maker.
Branding and corporate identity exposure is one of the biggest assets for television channels to attract loyal viewers and to keep them with its journey at all time.
Branding and marketing is obviously a very costly matter for the channels when it lands into a new territory competing a huge number of existing channels which have already captured a position and own a bigger slice of the viewer population. There remain two challenges in such market one is to cut share from other and the second is to create new viewer.
Banglasatcom is a new generation global company bringing all the International channels to Bangladesh and carrying Bangladeshi channels to different countries of the world and giving all the supports of let people know about the channels through its most modern way of marketing strategy. It sets the international channels footprint as a permanent step by its branding strategy at the segmented viewers which gives the channels popular viewership within the selected territory.
Banglasatcom is working on several platforms of distribution and reaching the viewers with their television of choice at places where the channels want get its accessibility.
For the Marketing of the television channels Banglasatcom conducts a lot of programs at the local level to create awareness about the selected TV channel highlighting their programs and schedules. It carries all its best ways of branding to keep the channels on air increasingly creating demand among the viewers.
Banglasatcom is striving to give its client channels the most dedicated service using its all resources to bring their brand a market leader in terms of viewership growth.